With any research project, results are an extremely important part. They are the lifeblood of why the study is held, this isn’t to say that they are always conclusive, but one way or another they always have meaning.
In the end everything has a purpose.
Results: the path ahead
Data was collected for analysis from twelve websites that graciously allowed us access to their Google Analytics. These sites ranged from extremely small (not many user sessions) to significant sizes (millions of user sessions) based on the 3-month collection period that was used, with most of them deciding to remain anonymous.
Obviously the size of the website would end up influencing the results as the bigger the site the more could be collected through Alexa Internet. This doesn’t mean that the smaller sites would end up being useless, as there was always a conclusion to be made no matter how small the data sample. Each website would end up having at least one comparable and valuable metric.